China Netcom has developed eight innovations in digital communications used for the first time at the hi-tech Olympics. An ASON-based intelligent optical transmission network is in use for the first time to improve the quality and security of the video transmission and special services for the Games. For the first time light-compression high-definition (HD) video transmission technology has been used. Netcom is employing long-distance non-compressed methods to deliver original HD TV signal without any loss globally. The result is TV viewers can watch events almost as instantaneously as visitors on the spot, solving the problem of delay in TV transmission.
As well, IPv6-based video monitoring will be used for the first time to offer real-time viewing 24 hours a day, seven days a week end-to-end at Olympic venues and the Olympic Command Center.As well, the media at Olympics venues will for the first time is offered broadband access and high-speed Internet services using an IC card with no limit on flow. It is also first time VLAN-based multimedia real-time transmission services will be used.
Lenovo today unveiled a marketing program designed to introduce the company’s personal computers, people, values and involvement in the Beijing 2008 Olympic Games to a global audience. As Worldwide Partner of the Beijing 2008 Olympic Games and the Olympic Torch Relay, Lenovo will provide more than 30,000 pieces of computing equipment and nearly 600 engineers and technicians to support the successful management of the most complex sports event in the world. Lenovo has also created Internet lounges for athletes, trainers, media and other members of the Olympic family near competition venues. Leading with the tagline “Powering the World’s Biggest Idea,” Lenovo will build brand awareness through worldwide advertising, online programs, and on-site activities at the Olympic Games.
The Seagate Barracuda ES Series has been selected as the hard drive of choice for the Omneon MediaDeck media servers and MediaGrid active storage systems that will enable NBC’s coverage of the 2008 Beijing Olympics, to be held August 8-24. The media servers and storage systems will allow NBC to produce an unprecedented 3,600 hours of coverage during the Beijing Olympic Games – a three-fold increase over the coverage during the 2004 Athens Olympic Games. Picture this: A gymnast leaps onto the balance beam. By the time she makes a dismount, NBC’s broadcast footage has already been stored on the Seagate Barracuda ES hard drive in Omneon’s Beijing MediaGrid active storage system, traveled 6,350 miles to the New York MediaGrid active storage system, processed, and quickly transmitted as compelling coverage on television and www.nbcolympics.com.