LG will unveil the 72-inch LZ9700, the world’s largest FULL LED-backlight LCD 3D TV (FULL LED 3D TV) at CES 2011 in Las Vegas. Fitted with LG’s innovative FULL LED technology, the LZ9700 is illuminated by a full panel of LEDs directly behind the screen, producing pictures as colorful as paintings in an art gallery. The extra spacious FULL LED screen size also makes the picture more expansive than ever, enabling viewers to experience superb picture quality with detailed images as big as, or larger than, real life. The LG LZ9700 offers extraordinarily comfortable 3D viewing. TruMotion 400Hz delivers a super-fast processing rate for exceptionally smooth 3D images.

Via a strikingly simple Home Dashboard, LG 72-inch LZ9700TV delivers premium content from global providers as well as the best locally sourced shows and movies. It also provides access to LG’s growing collection of TV apps, which offer everything from language classes to games. The LG LZ9700 gives viewers life-sized action with a beautifully crisp picture in both 2D and 3D. The LG LZ9700 will be available to customers early 2011.