NVIDIA today announced NVIDIA 3DTV Play, its latest software solution that allows consumers to connect their GeForce GPU-powered desktop or notebook computer to new 3D TVs, for the ultimate in big screen 3D gaming action. NVIDIA 3DTV Play software lets you connect any compatible NVIDIA GeForce GPU-powered PC or notebook to 3D TVs for the ultimate, high-definition, big-screen, 3D entertainment experience. By leveraging the processing power of NVIDIA GeForce GPUs, 3DTV Play software delivers the best the PC has to offer: play hundreds of standard PC games in stunning 3D environments such as World of Warcraft – Wrath of the Lich King, Battlefield Bad Company 2, and James Cameron’s Avatar: The Game. You can also watch the upcoming Blu-ray 3D Hollywood blockbusters, view digital 3D photographs, and even watch streaming 3D movies for the ultimate viewing party.