Sony unveiled 3D world Created by Sony, a premium 3D experience pavilion featuring a 280 inch 3D LED screen and 240 seats, at Nelson Mandela Square (Sandton City) in celebration of the first ever FIFA World Cup to be produced in 3D. Companies from across the Sony Group will be involved in bringing images to life at the Sony 3D world pavilion, from music, movies to games. Through the marvels of Sony's cutting-edge 3D technology, visitors to the pavilion will be able to enjoy a glimpse into the rich world of 3D created by Sony.

Visitors will be able to watch - for the first time in 3D - highlights of the 25 matches filmed during the 2010 FIFA World Cup. Furthermore, the 3D world pavilion will offer an array of additional live entertainment shown in 3D. The 3D world pavilion will be open to all visitors from June 9 to July 12 (10am to 10pm daily, free of charge).