Creative Technology Ltd. introduced the Creative Live! Cam Optia webcam - its first USB Video Class webcam with state-of-the-art technology for instant Plug-n-Play and requires no driver installation for PC systems using Windows XP Service Pack 2 and above. Equipped with a VGA CMOS sensor, the Creative Live! Cam Optia offers impressive video and photo quality with true-to-life colors through video capture at up to 640 X 480 resolution and photo capture at up to 1.3 megapixel interpolated resolution. With Certified Hi-Speed USB 2.0 connectivity, raw data is transferred from the webcam to the PC without compression through the high bandwidth, providing superior video quality at 30 frames per second. The Creative Live! Cam Optia offers a privacy control feature where a black screen is shown when the webcam is tilted downwards to 0°. The Automatic Image Flip feature ensures that the captured image is always upright even when the viewfinder is rotated to the back.

The Creative Live! Cam Optia works with all popular instant messaging services including Skype and Windows Live Messenger. The multi-usage base attaches easily to CRT monitors, LCD panels and notebook LCDs and sits comfortably on tables or other flat surfaces. An included hands free stereo headset also allows superb voice quality during communications. The cool and refreshing design of the Creative Live! Cam Optia makes it a stylish accessory for any desktop PC or notebook. The Creative Live! Cam Optia is available in Singapore from November 2006 at a suggested retail price of S$129.00($83).