The Canon PowerShot SD970 IS Digital ELPH Camera offers consumers the “ultimate” in design and feature-set. The camera comes fully loaded with 12.1-Megapixels for amazing resolution and editing, plus a 5x Optical Zoom lens with Optical Image Stabilization, all with easy viewing on a large 3.0-inch PureColor LCD II screen. Additional features found on the PowerShot SD970 IS Digital ELPH Camera include Smart AUTO, Blink Detection Technology, Active Display and 720p HD Movie Mode with built-in HDMI connector to view photos and videos on an HDTV.

The canon PowerShot SD970 IS Digital ELPH Camera uses advanced features such as Zoom Blur and Creative Light Effect to produce fun and original effects with the camera. Zoom Blur allows the user to zoom during exposure, thus providing a haze-like effect to the image, while Creative Light Effect allows the user to shoot pictures by converting the light from light bulbs and sparks from fireworks into various shapes, such as stars and hearts. The Canon PowerShot SD970 IS Digital ELPH Camera is scheduled to be available in mid-April for an estimated retail price of $379.99.