Hasselblad extends the appeal of its outstanding H3D DSLR camera system to a new professional photographic audience with the launch of the Hasselblad H3D-31, the 31 megapixel version of the H3D-39, the world’s first 48mm full-frame DSLR camera system. Featuring near full-frame capture, the H3D-31 uses a 44×33mm sensor enhanced with micro-lenses to boost ISO rating one stop to a new maximum of ISO 800. The system’s new high-speed capture architecture, which is common to all H3D models and enables the fastest possible operation, also gives the H3D-31 an impressive capture rate of 1.2 seconds per image in either mobile or tethered mode. These features give the Hasselblad H3D-31 the highest burst rate of the H3D family and make it the camera of choice for the professional mobile photographer. Developed around a brand new digital camera engine, the H3D takes lens performance and image sharpness to new levels. When compared with high-end 35mm DSLRs, the H3D delivers unmatched pixel resolution, better colors and detail rendering and a new choice of viewfinders for creative image composition

The H3D-22 and its nearly double-resolution H3D-39 counterpart are both full frame 48mm DSLR’s using the sensor format 36×48mm. These cameras operate up to ISO400 with a capture speed of up to 1.4 seconds per capture. The H3D-22 and H3D-39 are the preferred choice of professional commercial photographers. The new Hasselblad H3D-31 is available immediately worldwide through Hasselblad’s national subsidiaries and channel partners with a retail price of 24,995 US$ or 19,900 Euros.