Nikon today announced world’s first D-SLR with movie function- Nikon D90. This remarkable Nikon camera offers truly cinematic results, stunning image quality and innovative high-performance features inherited from Nikon’s new-generation DX-format flagship D300. The Nikon D90 delivers images with extraordinary detail and expanded enlargement capacity, thanks to its improved DX-format CMOS image sensor and an effective 12.3 megapixels. In a world first for D-SLRs, the D90 offers a movie function, allowing you to shoot HD720p (1,280 x 720 pixels), 640 x 424 pixels or 320 x 216 pixels movies at the professional smoothness of 24 frames per second in motion JPEG format. The D90’s sensor, which is much larger than the sensor of a typical camcorder, ensures higher image quality and exceptional low-noise, high ISO sensitivity performance, even during movie shooting. And for extra creativity, Picture Control allows you to customize the look and mood of your images by choosing from six settings, including new Portrait and Landscape modes. First introduced on Nikon’s D3 and D300 flagship cameras, the D90’s Scene Recognition System uses a 420-pixel RGB sensor to analyze scene and color information of the subject being photographed. Based on these readings, the camera optimizes its focus, exposure and white balance just before the shutter is released. Nikon D90 will go on sale on September 19th and will retail the body for approximately 120,000 yen ($1,100) and D90 AF-S DX 18-55G VR lens kit for135, 000 yen ($1,240).