Panasonic announced the launch of its second digital single-lens reflex camera the DMC-L10 with an interchangeable LEICA lens. The Panasonic DMC-L10 features an advanced 2.5-inch free angle LCD for full time live view that offers 270 degree rotation and a versatile shooting style. A 10.1-megapixel Live MOS Sensor provides beautiful images with delicate gradation and wide dynamic range. Dust reduction with a Supersonic Wave Filter system prevents dust from attaching to the sensor to degrade the pictures. The superb image processor, Venus Engine III, boasts high quality image rendering and a high speed response. In conventional digital SLR cameras, the live image could be seen only through the view finder and the LCD existed just for the playback of images once taken. But with the DMC-L10, any trials of setting, adjustment and effect can be checked beforehand, ensuring the picture will be just as the user intended.

The DMC-L10 with built-in Pop-up TTL Flash comes equipped with a LEICA D VARIO-ELMAR 14-50mm / F3.8-5.6 ASPH./ MEGA O.I.S. lens designed specifically for a digital SLR camera to be sold as a kit, the DMC-L10K. Panasonic introduces another first for a digital SLR camera by incorporating a Face Detection and Intelligent ISO Control function. The face detection system detects human faces (up to 15 human faces can be detected simultaneously) and sets a focus and appropriate exposure to capture a face clearly and beautifully lit.

The DMC-L10 adopts the open format of the Four Thirds system for its lens mount - so the L10 can be used with lenses made by a variety of manufacturers, giving users a host of equipment options. One of the DMC-L10's real talking points is the LEICA D VARIO-ELMAR 14-50mm / F3.8-5.6 / MEGA O.I.S. lens. Sold as a complete kit - the combination of the world renowned Leica lens, with Panasonic's excellence in digital photography - makes an impressive proposition.

Panasonic DMC-L10 measures 134.5 x 95.5 x 77.5 mm, weighs approximately 480 g and uses SD Memory Card, SDHC Memory Card, Multimedia Card for recording.