Sony Latin America, Inc has signed a worldwide endorsement contract with Ricardo Izecson dos Santos Leite, better known as Kaká, FIFA’s 2007 World Player of the Year.Kaká, renowned all over the world for his skill with a football, will globally promote Sony’s High Definition (HD) products and a wide range of other Sony products.

Sony plans to feature Kaká in various HD promotions, including a range of television commercials and web productions.Kaká’s total commitment to top quality football is in perfect harmony with Sony’s never-ending commitment to deliver the ultimate in quality HD experience.