Sanrio Japan announced the launch of Hello Kitty face one-seg TV receiver. The main feature is the Hello Kitty face with the pop-up screen design. When not using it as a TV, carry the face of cute Hello Kitty with you. The One-seg TV receiver comes with a 2.4” screen (320 × 240), built in stereo speakers with 3 mW output and earphones.

Hello Kitty face one-seg TV receiver with a power consumption of 1 W is powered by a rechargeable lithium ion battery with 4.5 hours life. Hello Kitty face-One-seg TV receiver will be available in Japan on July 18 for approximately 21,000 yen ($197). The gizmo measures 108 × 34 × 99mm and weigh approximately 165 g