Hitachi. has developed a 1.9-mm ultra slim 32-inch LCD TV. The prototype will be displayed at CEATEC Japan 2007, which opens Oct. 2, 2007. This year Hitachi will present a booth that allows visitors to experience "New Style Visual Life" with exciting world’s first products and inspiring next generation technology proposals. Sharp Corp. also revealed its slim LCD TV in August 2007. This prototype was a 52-inch model, and its thinnest part was 2 cm. Hitachi's prototype is 1 mm slimmer than Sharp's. At CEATEC Japan 2007, Sony Corp. is also expected to show an OLED TV, which boasts slimness as one of its key features. Sony announced it will release the OLED TV product within 2007.

Ultra slim TV manufacturers are likely to exhibit part of their battle over market leadership at the upcoming CEATEC. Hitachi aims to start volume production of this LCD TV within fiscal 2009.