The key feature of LG’s Design Art LCD TVs is a unique ring-shaped supporter, which gives the sets a distinctively modern look and feel. The line also features speakers that are covered by a special film that keeps them completely out of sight, without affecting the sound quality. These design-focused TVs provide the HD or Full HD picture quality and easy connectivity. The series offers viewers a vivid and lifelike viewing experience with LG’s exclusive XD Engine and enhanced 10,000:1 contrast ratio, creating deeper black levels and providing a fuller range of colors. With its intelligent Eye technology incorporated to optimize brightness and contrast, viewers are able to enjoy the best picture possible without eye fatigue.

Marketed as “watch in style” in Europe, the LG Design Art TVs are true eye candy for sophisticated consumers. LG will unveil its latest products at IFA 2007, which is held in Berlin from August 31 to September 5. Under the theme of “Design Art” the company will demonstrate its latest technology innovations with stylish features.