PURE Digital has sold more than ¼ million units of the ONE radio. These sales have been achieved in just 18 months, making ONE the fastest selling DAB portable radio ever. PURE ONE is truly portable with the addition of support for ChargePAK; the optional ChargePAK gives the user around 20 hours of portable listening between charges. textSCAN and Intellitext enable scrolling text to be paused and controlled as well as stored for browsing at a later date. ONE also includes FM with RDS, kitchen and sleep timers, USB upgradeability, a custom display with status icons, mute control and 20 combined DAB and FM presets.

PURE ONE is also now a member of the PURE EcoPlus range and has been re-designed to minimize environmental impact, with a standby power consumption of less than 1W, support for a rechargeable ChargePAK battery, packaging made from a minimum of 70% recycled material, finished with water based varnish, and documentation printed with soya-based ink on 100% recycled paper. ONE was designed to be the radio for everyone. Sales show that this aim has been achieved as ONE is the top selling radio in the UK