Sony and RealD today announced a technology partnership aiming to provide immersive 3D home entertainment to consumers beginning in 2010. The pact includes Sony licensing the stereoscopic RealD Format, know-how in producing active and passive 3D eyewear and other RealD technologies. Sony and RealD have been closely working together to create a better 3D experience at movie theaters for years. The parties will now join forces to deliver a similar premium 3D entertainment experience to the home.

The companies are working in partnership to bring to market 3D compatible Bravia LCD high definition TVs and other consumer products in Sony's current and future portfolio that will support the stereoscopic RealD Format. The RealD Format is a side-by-side 3D format capable of delivering crisp, clear, high-quality 3D utilizing all channels of the existing HD broadcast infrastructure.