At a press conference held in Berlin, Germany on the eve of IFA 2009, Sony announced plans to lead the way in delivering new 3D viewing experiences by bringing 3D to the home in 2010. Sony's 3D compatible "BRAVIA" LCD TVs incorporate frame sequential display and active-shutter glass systems, together with Sony's proprietary high frame rate technology to enable the reproduction of full High Definition high-quality 3D images, and will form the centerpiece of Sony's 3D entertainment experience for the home. In addition to 3D compatible "BRAVIA" LCD TVs, Sony will also develop 3D compatibility into many more of its devices, such as Blu-ray Disc products, VAIO and PlayStation, to provide a multitude of ways in which 3D content - from 3D movies to stereoscopic 3D games - can be enjoyed in the home. Sony will leverage its wealth of technology and engineering resources spanning both professional and consumer markets to bring the optimum 3D viewing experience to the home, from 2010 and beyond.