Sony is exhibiting new "Beyond HD" content creation workflow solutions at "SIGGRAPH 2008" (held from August 12-14 at Los Angeles Convention Center, Los Angeles, California, USA). Based on a new hybrid multi-core processing platform, these solutions are designed to provide production professionals with increased efficiency and accelerated workflows across every stage of production, from shooting and acquisition to editing and display. The BCU-100 is the first product to be launched as part of Sony's new multi-core processing platform, "ZEGO". BCU-100 incorporates the high-performance Cell Broadband Engine microprocessor (Cell/B.E.- a high-performance microprocessor jointly developed by Sony, Sony Computer Entertainment Inc., Toshiba Corporation, and IBM Corporation) and RSX graphics processor (jointly developed by NVIDIA Corporation and Sony Computer Entertainment Inc) to realize high speed computational performance. BCU-100 delivers high computational performance while reducing power consumption to 330W or less. The new brand name "ZEGO" from Sony originates from the concept "Zest to Go", emphasizing Sony's dynamic advancement towards the future of video production with this new, hybrid multi-core processing platform. BCU-100 is a 1U (unit) size and can be mounted in a 19-inch rack. Sony BCU-100 is scheduled for launch in the U.S. market this year. Sony is also exhibiting a prototype 56 inch QFHD (Quad Full High Definition, 3840 x 2160 resolution) LCD video monitor.