Transcend Information announced its entry into the digital photo frame market with the new T.photo 710 digital photo frame. The Transcend T.photo 710 has 1GB of internal memory and features a 7-inch TFT flat-panel display that can display at a 480×234 resolution. The T.photo digital photo frame comes with a rotation function, which allows display of either landscape photos or vertical portraits. The T.photo 710 supports digital camera JPG, BMP and motion JPG formats, and allows photos to be viewed one at a time, in slideshow view, or tiled thumbnail view – all with background audio from its built-in speakers. The headphone jack allows you to use the frame as a MP3 player also. The T.photo features a multi-card reader that can read SD cards (SDHC/SD), MMC cards, MS cards, and CF cards. Once connected, the T.photo will automatically find and display all pictures and music available on the flash drive.

The Transcend T.photo 710 digital photo frame's clock and calendar modes display a photo or slideshow of the user's choice on one half of the screen, while showing digital clock and monthly calendar on the other half. The digital photo frame comes with a remote control.