LG Electronics took the wraps off a sophisticated mobile handset, which offers broadcasts in ways other than just sound and picture. The phone, for example, can vibrate when a bomb explodes in an action movie or a shot hits the net in a football game. The light-emitting diodes blink in tune with the audio-visual content on display in three dimensions like one might seen on the dance floor at a nightclub.

LG developed the new-concept technology together with the local media outlet MBC and deployed terrestrial digital multimedia broadcasting (DMB) to show off its features. Terrestrial DMB enables people on the road to savor crystal-clear video, CD-quality audio and data through in-automobile terminals or handheld devices like cell phones. LG plans to market models embracing the newly developed technique soon after securing content.