Samsung announced today the development of its new single-chip radio frequency identification (RFID) reader for mobile devices. Embedded RFID reader chips can provide consumers with product or service information retrieved from RFID tags incorporated in items such as movie posters, clothing, and museums or tourist exhibits. Designed for a UHF range of 900MHz, Samsung’s new chip integrates an analog front end, a base-band modem, a processor, and a memory chip. RFID chip reader systems allow consumers to pull context-specific information into their mobile devices while on the go.

Samsung Single-Chip RFID Reader for Mobile Devices is an important step in the evolution of ubiquitous computing environments. The chip’s 6.5mm x 6.5mm small form factor and ultra low power consumption level of 850mW are ideal for mobile applications. According to market research firm RoA Group, the global demand for mobile RFID is expected to grow from $26.9 billion in 2007 to $701 billion by 2010, for a compound annual growth of 196 percent