Creative today announced an exciting new addition to its award-winning Creative Aurvana family of designer earphones and headphones - the Creative Aurvana Air earphones. Crafted with precision, the Creative Aurvana Air's EaseFit ear-hook design provides listeners with superior comfort over long hours of extended use. Its lightweight Flexnium ear-hook leverages on Nickel-Titanium alloy (Shape Memory Metal) for a flexible and robust design while an inert coating renders it safe on sensitive ears. A soft rubber tip completes the design for a comfortable fit. This precise design is well complemented by the Creative Aurvana Air's luxurious champagne-gold finishing and polished metal accent that lends an air of timeless sophistication. Powerful Neodymium magnet with ultra-thin drivers and acoustically-tuned Bass-Slots deliver a visceral acoustic performance. Combine this with the pristine delivery from high-purity OFC cabling and gold-plated plug makes the Creative Aurvana Air ideal for the digital entertainment needs for all users while they engage in active pursuits. The Creative Aurvana Air will be available from mid May 2009 in Singapore for approximately S$299.