David Beckham joined Motorola, Inc in Tokyo on 29 December 2006 to formally kick off sales of Motorola's trend-setting MOTORAZR-M702iS handset with DoCoMo in Japan. Sporting the hot new device, the football icon popped up at ersatz appearances around Tokyo, with Japan's most stylish mobile device, MOTORAZR. Appearing with leading Japanese sportscaster Tomoaki Ogura on Best Moments in Sports 2006, Fuji-TV's highly rated year end sports program, Beckham showed the MOTORAZR in each of its three colors.

The soccer icon David Beckham also unveiled a one-of-a-kind customized “MOTORAZR tattoo keitei by David Beckham” that will be auctioned online to raise money for UNICEF, in honor of Beckham’s role as UNICEF Goodwill Ambassador. MOTORAZR, available in Japan for only two weeks, is already the hottest selling mobile device in Japan, with the Hot pink, Neo black, and Cool silver handsets all topping the sales of DoCoMo's popular 7 series.