Avex Broadcasting & Communications Inc, a new company founded by Avex Entertainment and NTT Docomo, announced Wednesday that it will produce and broadcast dramas, variety shows, music shows and animation exclusively for cell phones through its new service BeeTV. Twenty-one programs, all of which run for less than 10 minutes, have already been given the green light. BeeTV starts airing its programs on May 1 for a monthly charge of 315 yen ($3).