Kodak continues to champion professional photographers and set new standards in professional film with the new Kodak Professional Ektar 100 (EKTAR 100) film. This new film, with ISO 100 speed, high saturation and ultra-vivid color, offers the finest, smoothest grain of any color negative film available today. Kodak EKTAR 100 Film is the ideal choice for commercial photographers and advanced amateurs for applications such as nature, travel, fashion and product photography where the emphasis is often on color. The new film incorporates Kodak Vision Motion Picture Film Technology to achieve its unparalleled fine grain. It's perfect for photographers who prefer the ease of working with 35mm, and who look for extraordinary enlargement capability when scanning and printing.

The new Kodak Professional Ektar Films will be available worldwide beginning in the U.S. and Canada beginning in October, 2008 and in all other regions beginning in November, 2008.