Pay your Mac bill with your mobile phone while in Japan

Pay your Mac bill with your mobile phone while in Japan

McDonald’s in Japan will introduce a downloadable coupon for Sony Felica-enabled phones in its Japanese restaurants. The new payment application, called the Kasazu coupon, is downloaded onto a consumer’s phone at the point-of-sale. The consumer then places their phone on a reader to make the payment or use the coupon. McDonald’s will initially test the e-coupon in 175 stores, and then roll it out in all 3,800 outlets in Japan. Many Japanese mobile phones feature the Sony Felica technology, making Japan a good location to test the concept.

Kazasu Coupons will allow McDonald to target coupons and campaigns directly to customer’s mobile phones according to their preferences and purchase history.

May 24, 2008 - 7:56 AM | Posted in - Other Stuff |