McDonald’s in Japan will introduce a downloadable coupon for Sony Felica-enabled phones in its Japanese restaurants. The new payment application, called the Kasazu coupon, is downloaded onto a consumer’s phone at the point-of-sale. The consumer then places their phone on a reader to make the payment or use the coupon. McDonald’s will initially test the e-coupon in 175 stores, and then roll it out in all 3,800 outlets in Japan. Many Japanese mobile phones feature the Sony Felica technology, making Japan a good location to test the concept.

Kazasu Coupons will allow McDonald to target coupons and campaigns directly to customer’s mobile phones according to their preferences and purchase history.