Honda announced that the all-new Insight hybrid vehicle will go on sale in Japan on Friday, February 6, 2009. A five-door, five-passenger compact hatchback starting at an affordable ¥1,890,000 ($21,145), the Insight features a lightweight, compact hybrid system that combines exceptional fuel economy with fun-to-drive performance. Offering customers exceptional fuel economy, the Honda Insight features a newly developed hybrid system including a 1.3-liter i-VTEC engine and Honda’s proprietary Integrated Motor Assist (IMA). To further support fuel-efficient driving, the Insight features the Ecological Drive Assist System (Eco Assist) as standard equipment on all models. The name Insight was chosen to denote that this new vehicle provides "insight" into a new era in which hybrid vehicles come within reach of most car buyers. Designed to set the standard for compact cars for a new era, the Honda Insight combines outstanding environmental performance with fun, responsive driving and efficient, versatile packaging. The all-new Honda Insight was developed with the goal to provide these attributes in a car that is affordable to more customers.